What are domain names?

Discover the internet’s most flexible branding tool


A domain name is a signpost that points people to the right place on the internet. You probably come into contact with them every day, but if this is the first time you’ve considered registering one yourself, you may not have realized how important it can be to your online identity. We need domain names because when making a call to action is in plain language, you want something descriptive, memorable, and inviting for your audience. Think you have a great name in mind right now? Search for it now and see if it’s available.


What to do with your domain name?

Domain names are incredibly flexible tools. Individuals and businesses large and small can use them in many different ways:

Build a website:

Whether you have a static page, or a website that is constantly changing, the domain name ties everything together. You can build a blog, a product page, or an online gallery. When you control the domain, you’re in charge. Launch our easy-to-use website builder now.

Redirect to a website:

You don’t have to build a website from scratch. Many use domains to “redirect” or point to a pre-existing page, like a social media account, an online portfolio, or a specific video. You can choose where your domain redirects to anytime. Start managing your domains.

Brand your email:

Businesses can use their domains to present a professional email address, like (YourName)@(YourBusiness).com. Your domain can help legitimize your business. Set up a branded email today.


Owning your piece of the internet

No matter how you use them, domain names themselves can only be “registered,” not owned. What domains do allow you to do is take ownership of your brand. Once you’re in charge of your online presence, you have control over the message, whether it’s through a website, email, or social media. If you or your business need an audience, it’s time to get your domain name. Start searching now.


Domain Names FAQs

  • What are the different parts of a domain?

    There are at least two parts to every domain, the Second-Level Domain (SLD), and the Top-Level Domain (TLD). With new domain extensions, you can express your brand or story using both of these, on either side of the dot.

  • What do the terms registration, renewal, and hosting mean?

    Registration: When you “purchase” a domain name, what you are actually doing is paying a fee to register it for some set period of time. That domain is yours to use in any of the ways we’ve outlined above until you stop paying the renewal fee.

    Renewal: To hold onto your domain, you must periodically renew it by paying a renewal fee. You can register a domain for anywhere between 1 and 10 years, then set it to renew automatically, or have us contact you when the expiration date is coming up. If you choose not to renew the domain, it eventually becomes available to the public again in the process outlined below:

    Hosting: Just registering a domain doesn’t put you on the Internet; you need the domain to point to something. If you want it to point to a website you build yourself, we offer a helpful hosting service so that your graphics, text, videos, and anything else you want on your site has a place to “live.” Having your domain and hosting service all in one place is convenient and cuts through the hassle of managing many different accounts all for the same website.

  • Can I register more than one domain name?

    Yes. Many people register multiple domain names and point each to a different part of their site. This makes calls to action to different parts of a website easy and memorable. With so many new domain extensions, you can keep your brand in the second-level domain, while changing the top-level domain to something like .SOCIAL or .VIDEO. The possibilities are almost endless.

  • How can I tell if the domain name I’m registering is unique?

    Before you register your name, you might want to conduct a quick Trademark Search to see if a business in the same category as your own has trademarked your name or something similar to it. If so, you may want to choose a different name; trademark holders have several avenues to claim a domain name from you if it falls within their mark.