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Although blogging is a widely used personal journaling platform, blogs now encompass more than just the private sphere. Over 60 percent of businesses currently use a blog to help facilitate inbound site traffic and to establish their expertise and credibility, meaning that .BLOG is a TLD not just for individual bloggers, but also for businesses looking to expand. .BLOG offers a domain extension for bloggers, blogging platforms, blog apps, and anyone else who is connected to the blogging world.