Why
.BOX
?
Currently there are two applicants for the .BOX domain extension, Amazon and NS1 Limited. If Amazon becomes the registry, .BOX will operate as a restricted brand TLD, and will not be available for public registration. If NS1 becomes the registry, .BOX will be marketed to individuals and businesses, as an open registry, in order to promote personal cloud storage – users moving their documents, photos, music, and other data to a personal device, such as a phone, tablet, or laptop, via a .BOX webpage.
